Playing by the SEO rules is often a repetitive and time-consuming task. With SEO automation, many of those tasks can be automated. Take keyword research for example, or on-page optimisation, and figuring out your reporting and link building. Content automation, on the other hand, is about automating the content creation process. Both automation processes go hand in hand. On the one hand, your SEO strategy needs smart content: the right keywords, compelling metadata for a high CTR, calls-to-action that encourage conversions and content-rich arguments that give your brand an image boost. On the other hand, your content also needs an SEO strategy worked out to perfection. Because only then will that content rank high in Google.

The biggest advantage of SEO and content automation? The time it helps you save. Repetitive tasks such as writing metadata, keyword research and content creation are taken out of your hands. This allows marketers and web developers to focus on the strategic and creative aspects of marketing. The same goes for creating and publishing local landing pages in bulk: with the right automation tools, this time-consuming task is done without effort.

Companies can often achieve a better ROI, thanks to the efficiency and effectiveness that SEO or content automation brings. This is because the time and resources you save as a marketer can be invested in other marketing purposes. Meanwhile, automated content and SEO practices increase website traffic and conversions.

Thanks to SEO and content automation, the chance of human error in your texts decreases. It makes output and content creation more accurate. Your target audience gets to read a consistent message across all channels, making them make more informed decisions and judgements about your brand.

Moreover, on-page content stays up-to-date because automation tools update it regularly. A strong asset, as search engines prefer up-to-date content and reward those websites with a better ranking in search results.

Scaling up your marketing efforts without additional resources or manpower? SEO and content automation make it possible. For example, generating local landing pages in a certain region would be extremely labour-intensive without automation. This task becomes a lot more manageable and can be done efficiently with content automation tools such as Tailpage.

Local SEO is a useful branch of SEO to apply content automation to. It allows you to build a local presence by creating unique content for a lot of different cities, towns and regions. It improves your online visibility for local searches and leads to higher conversion rates. And all this with a minimum of extra effort.

With Tailpage, content automation for local SEO is a piece of cake. You save time and get humanlike, unique content for all locations in your target area. And all without resorting to duplicate content. A must for anyone who wants to enrich or optimise their local SEO strategy.

What really differentiates Tailpage from other SEO automation tools? Without a doubt, it is the human input. Tailpage may be a content automation tool, but there are always people behind the controls. Tailpage's content engineers arrange an intake meeting to coordinate your expectations and the content of the texts in particular. They then feed your input into the software, resulting in texts with a human touch.

Every three months, the texts receive an automatic update. The content on the page is then refreshed. This keeps the pages current, something that Google pays a lot of attention to. So this quarterly update is not only good for your SEO, but also provides the opportunity to adjust the content of the texts if necessary.

You can monitor all relevant data and results of your local SEO efforts with Tailpage on a monthly basis in a personalised dashboard. This way, you can easily manage your local landing pages and make adjustments quickly. 

Increasing efficiency in your workflow while focusing on local SEO. These are two strong assets of SEO and content automation. With a tool such as Tailpage, you can take full advantage of the benefits of automation. Throw human input into the mix and your pages will be bursting with powerful content. And you as a marketer? You save time, increase the quality of your SEO strategy and thus the effectiveness of your marketing efforts. A must for every marketing professional!

Wondering how Tailpage works in practice? Then request a demo now!

Curious to find out how Tailpage can make a difference for you? Schedule a demo today and find out how.