5 redenen waarom jouw Google Bedrijfsprofiel onmisbaar is in 2025

In addition to SEO-optimized content and domain authority, the technical state of your website is crucial to ranking in Google. This is because your website must be fast, secure and indexable. Besides, a good site requires a number of SEO tags. If you want to verify that everything is set up just right, you perform an SEO analysis or audit. During an audit, you take a close look at all the technical aspects of your site. The result is a list of errors, which you then fix. But how do you start such an analysis? In this guide you will learn step by step what to look for and discover a number of useful tools that will help you with the analysis.

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Every business wants to be found online, but for local businesses it really is a must. Your business probably has a lot of local leads. In order to monetise these, a Google Business Profile (until recently also known as Google My Business - we use the terms interchangeably below) is essential. Is this term not (yet) familiar to you? No problem, we are happy to explain it to you.

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